Campaign Trackly: Redefining UTM Building and Link Management Platforms

In today’s competitive business world, one of the most important ways of generating leads, acquiring customers and increasing revenues is digital marketing. With 4.54 billion people using the internet all over the world, digital marketing has become a cheaper yet most effective platform for advertising and engaging business audiences and consumers.

However, digital marketing in itself is very broad. There are so many different digital channels on which you could advertise – from online articles and videos to ad campaigns on social media and various websites. To help identify the ones that attract the right audiences that might be interested in their product and services, businesses need to keep track of all their campaigns and promotions.

Tracking all marketing campaigns helps marketers find out which digital marketing efforts generate the most website traffic, marketing leads and revenue. They can also find out which promotions didn’t work well, so that they can save their marketing dollars and use them selectively on advertising strategies that can actually provide value and results.

Marketing teams can track their campaigns by tagging the website links that they promote. Link tagging is adding special tracking tags at the end of every link. The link can then be shortened, which is especially useful when it is promoted on social media.

If performed manually or through a spreadsheet, tagging can be a multi-step process that is tedious and hard to integrate into the marketing workflow. But if marketers skip it, their marketing campaigns are undervalued. Moreover, it will be unclear which digital marketing strategy or channel was most successful in providing ROI and justifying the marketing spend.

Link tagging not only helps businesses gain better understanding regarding their customers and avoid unnecessary spend on promotional tactics that do not work, it is also instrumental in understanding which digital channels and campaigns are the best at generating new customers.

Manual UTM Builders such as Google Analytics’ Campaign URL Builder can help you with tagging links if you are dealing with a couple of links at a time. Spreadsheets can also be helpful if you are working with a handful of campaigns only. But if you are trying to ensure consistent, errror-free tracking across all your digital campaigns, the most effective way to implement link tagging it to use an automated link tagging platform, such as Campaign Trackly.

About Campaign Trackly:

Campaign Trackly is a UTM Builder and Link Management Platform for Marketers. The business creates tagged links, short links, and spreadsheets that require no manual work or code. Campaign Trackly’s link management platform allows marketers to transition from ad hoc or spreadsheet-driven link tagging to a consistent best-practice link tracking in as little as a day.

By automating the process of creating tracking links, businesses improve the data received in the form of reports from Google Analytics and other analytics tools. This helps marketers or marketing teams get a better outlook of how their campaigns performed in terms of attracting customers, form fills or direct purchases.

Campaign Trackly currently has more than 35 automation features that include a campaign URL builder, UTM tag shortener, bulk link management, etc. which enable you to track your onsite buttons and banners, as well as your email, social media, online directory promotions and paid advertisement.

How Campaign Trackly Enhances Your Marketing Campaign:

Campaign Trackly’s tool is built following the UTM tracking tags popularized by Google Analytics and allows marketers to add much more granular custom tags, all in a quick and automated way.

Not only is the company’s service super fast, but it is also very simple. Since there is no manual work or coding required, any marketer can easily create links using this service. Cherry on top? They also offer free training which can benefit you greatly!

Moreover, adding tracking tags to links using an automated platform allows businesses to build a consistent tagging library in one central place and manage all promotional campaigns and their web links in one platform accessible by all users 24×7. The company’s tool reduces tagging errors, improves reporting insights and saves production time.

Campaign Trackly is offering a real-time, quick solution to all marketers out there who want to make their marketing campaigns most efficient.