general | April 06, 2026

Kim Kardashian ‘enters new era’ but all fans see is a ‘Beyoncé obsession’ Wed 14 February 2024 00:21 Helen Williams

Kim Kardashian has probably “entered” more “eras” than we’ve had hot dinners. The reality TV icon is constantly reinventing her look and slaying all kinds of fashion statements and hairstyles. But, in February, hot on the heels of the Super Bowl, fans are convinced she’s in another “new era.”

Kim Kardashian‘s style evolution over the years has been something to see. The mom of four has transformed from the days of working at DASH with her sisters to attending the Met Gala in Mugler and walking a Balenciaga catwalk. The Kardashians star now has fans feeling “not OK” as she steps out in a new look.

Kim Kardashian sits in chair looking out of shot wearing white and blue sports jacket filming The Kardashians episode Where I’ve Been and Where I Wanna Go
Credit: Photo courtesy of Hulu

Kim Kardashian’s ‘new era’

Hulu star Kim took to Instagram to share some photos of herself enjoying the Super Bowl this February.

The reality TV star stepped out in ‘jeans and a nice top’ to the highest level.

She donned a top with a plunging neckline, a pair of flared trousers, pointed boots, and a chic cowboy hat to complete the look.

The network wrote on her post: “She’s in her cowgirl era.”

Others agreed, writing the star is: “in her Beyoncé era.”

More simply couldn’t take how great Kim looked, with her sister, Khloé Kardashian writing: “I’m not ok,” and Paris Hilton commenting: “That’s hot.”

‘Beyoncé obsession’

While some of Kim’s fans are here for her potentially giving Beyoncé a ‘nod’ with her look, others are convinced The Kardashians star is “obsessed” with the singer.

Kim’s cowgirl look comes just after Beyoncé released new music during the Super Bowl.

The videos for her new songs, 16 CARRIAGES, and TEXAS HOLD ‘EM see her wearing cowboy hats.

The music artist hails from Houston, Texas, and has ventured into country music before with her song, Daddy Lessons.

Some fans thought Kim’s cowboy hat moment was taking the spotlight away from Beyoncé, writing: “Now Kim. I like you but… come on now. Let Bey do her thing.”

Another commented on her post: “I saw @beyonce wear a cowboy hat so I got one too would have been a cooler caption.”

More asked: “Obsessed much?” and said Kim is a “Beyoncé fan”, as well as others writing: “Aww Beyoncé inspired you too.”

View this post on Instagram

A post shared by Kim Kardashian (@kimkardashian)

Kim’s bandage sparks curiosity

If Kim’s followers weren’t dissecting her latest look, and whether she’s a Beyoncé megafan, others were concerned about her wearing a bandage.

In the Super Bowl photos, Kim is seen wearing bandages on two of her fingers. The star hasn’t explained what happened but they look pretty well protected as she poses in her cowboy hat.

Lots of people took to the comments section to ask: “And what happened to your fingers?”