general | April 05, 2026

What is How to Be a Cowboy star Dale Brisby’s net worth? Thu 2 September 2021 18:12 Cara Houlton

Season 1 of How to Be a Cowboy has taken to our screens and introduced the bull-riding rodeo lover, Dale Brisby.

The Netflix series has intrigued many as with a large ranch and several animals, fans are wondering how exactly Dale manages it all.

With so much land and animals to care for, the lifestyle doesn’t come cheap, so what is Dale’s net worth and how exactly does he make his money?

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Who is Dale Brisby?

Texan professional bull rider and comedian, Dale Brisby is the ranch manager at Radiator Ranch Cattle Company.

Star of How to Be a Cowboy, the animal lover looks after several animals including cows, bulls, horses, dogs and cats who all live with him on Radiator Ranch.

What is Dale’s net worth?

The Christian cowboy as stated in his Instagram bio, Dale’s net worth as of 2021 is undisclosed. However, there are factors to indicate how much his net worth could be and it is currently estimated at around $1 million.

As well as bringing money in, owning over 20 animals, with 6 of those being horses, the costs of maintaining healthy lifestyles for the horses alone could cost Dale tens of thousands of dollars.

How does Dale make his money?

As a professional cowboy, Idaho Press revealed that winnings can earn you $40,000 to $170,000 a year. Having been a part of the rodeo world from a young age, growing up on a ranch, Dale could have made quite a large amount through winnings over the years.

In more recent times, Dale has created a Youtube Channel and also has a large social media following with 705k Instagram followers and 304k subscribers on Youtube.

Posting regularly across all social media, it is estimated that Dale’s Youtube net worth alone is $130,000. The channel that was created in July 2013 has had 57.9 million views since then.

Additionally, Dale owns an online store called Radiator Ranch Cattle Company which sells a range of clothing and merchandise, their prices ranging from $26 to $550.

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